Candice Basmajian

Candice is currently serving as the Director of Brand Marketing at Mayvenn- a technology company working to increase equity in the beauty industry for women of color. Her passion is supporting economic empowerment for the well-deserved and underrepresented.


Candice graduated from Florida International University in Miami. Prior to her work at Mayvenn, she served in marketing roles for both B2B and B2C start-ups in hyper growth stages, with a focus on building brands powered by community.



She became involved with KEEN after moving to New York from San Francisco in 2020 and learning about its incredible programming through a colleague on the board. She is incredibly excited to apply her experience and passion into supporting KEEN’s communication initiatives in 2022.


Director of Brand Marketing, Mayvenn
Associate Board
VP of Communications